AG Jackson reaches $7 million settlement with largest landlord in NC over AI rent setting

RALEIGH, N.C. (WTVD) -- Attorney General Jeff Jackson and eight other attorneys general have reached a $7 million settlement with Greystar Management LLC. Greystar is North Carolina's largest landlord with more than 25,000 units across the state.

AG Jackson sued Greystar and other landlords in January for illegally working together and using RealPage's AI software to raise North Carolinians' rents.

As part of the settlement, Greystar will stop using non-public data from other landlords, either through RealPage's software or by other means, to set rents.

"This settlement means that more than 25,000 renters in North Carolina are going to be charged fairer prices for rent at a time when housing costs are overwhelming," said AG Jackson.

"Companies can't use new technology, like AI, to break the law and hurt customers. If they try, we'll take them to court."

Greystar will report to the Attorney General's Office on how it's complying with the judgement.

The Attorney General will be able to participate in inspections to ensure Greystar is in compliance and, if necessary, can enforce the terms of the agreement in court or extend the term of the agreement.