Local activist launches battle against malt liquor

Colt 45 Blast (Google Images)

March 23, 2011 6:23:22 PM PDT
Pabst Brewing Company won't unveil Colt 45 Blast until next month, but Reverend Paul Scott says he wants to get ahead of the drink's hip-hop marketing. He believes the campaign specifically targets urban youth.

Rapper Snoop Dogg and scantily dressed women are two reasons Rev. Scott believes the drink is dangerous before you even twist off the cap.

"This is just another attempt to attract the hip-hop generation, underage drinkers," Scott said. "What Pabst Brewing is doing with that Colt 45 Blast is trying to blast the minds of our children."

Scott says his fight against malt liquors dates back to the early 90s when rappers endorsed St. Ides.

What makes the 23-and-a-half oz. blast so unsettling to him is its 12 percent alcohol content -- more than most alcoholic beverages and completely legal.

The drink comes in raspberry-watermelon, strawberry-lemonade and other fruity flavors the Reverend says will entice taste buds beyond inebriation.

"What Colt 45 Blast is, is Four Loko for the Hood, and you have to be crazy to drink it," Scott said.

Federal regulators banned Four Loko nationwide last year because it contained caffeine, fueling health concerns. Colt 45 Blast does not contain caffeine, but vendors recognize young and even underage drinkers are mixing their own concoctions.

"Yeah, they know what is caffeine, and they add," said Raghu Tatinani, convenience store owner. "They add the Red Bull and get the same stuff."

Still, Scott wishes the outcry over Colt 45 Blast would equal Four Loko's.

"The same voice that you would use to speak about Four Loko when it affected college kids," Scott said. "Please don't forget about those little black children in the black neighborhood, those little Latino children in the Latino neighborhoods."

Colt 45 Blast debuts in stores April 5 of 4-5 for Colt 45.

Reverend Scott Says groups everyone should call for a boycott of Blast and other drinks like it.

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