In Raleigh, Kmart opened at 6 a.m. Thursday - as they have for the past three years. What's new this year is they'll stay open for 41 hours straight.
For those early birds looking to get a jump on the Black Friday deals, they had free hot chocolate and donuts, and they gave out promotional items to those people who showed up first.
And Kmart wasn't the only retailer opening its doors Thursday. JC Penney, Sears, Kohl's and Toys R Us were all open and started their Black Friday sales on Thanksgiving.
Shoppers lined up outside of Best Buy stores as early as Tuesday in cold, rainy weather in preparation for the 6 p.m. opening on Thursday.
When the doors opened at the Brier Creek location, the line was wrapped all the way to the back of the building.
"I couldn't feel my toes but it's all right because I've got my TV now," Black Friday shopper Christopher Farrar said.
It's the first time Best Buy has opened on Thanksgiving. To help attract some early bird shoppers, the retailer is offering deep discounts slashing hundreds of dollars on items like TVs and laptops.
But not everyone agrees with the early hours. Some people have taken to social media to lash out at Kmart for keeping employees at work on Thanksgiving and staying open for 41 hours straight.