The Urban Ministries of Durham has come up with a unique way people can help those who need it most.
A local ad agency, along with the Durham organization, has created a website where people can fill pantry shelves virtually.
"They said why don't we sell the naming to those moments, why don't we sell the naming rights to that can of corn, or that can of tuna, or even a baby's diaper to help people realize that people in a difficult situation has the same human needs as they do," said Bryan Gilmer with Urban Ministries.
The online campaign at namesforchange.org is already catching on with people bidding on soap, food, and appliances in denominations from extremely affordable to corporate sized -- four ovens priced at $500 have already sold out.
"When you click through on those items, someone who is very poor or homeless with a need for those items, that's an emergency for them," Gilmer said.
When people donate, they can also create a poster displaying the naming rights to their donations.
"You can name it after yourself or a family member and you can also name the item," Gilmer said. "You can name the 'Refrigerator of Chill,' the 'Refrigerator of Coolness,' the 'Refrigerator of Sustenance.'"
Meanwhile, the Durham Rescue Mission says it is also still in urgent need. The organization needs 6,000 unwrapped toys to make sure every child who attends their annual Christmas Eve event will receive a gift.
The mission's Christmas celebration will be held next Tuesday at noon. Anyone who would like to donate can drop the toy off at the Mission on Main Street in Durham.
In the Capital city, the Raleigh Rescue Mission says it in need of 100 more bags of groceries for its holiday Groceries-To-Go campaign.
The groceries will be delivered on Christmas Eve, along with the Raleigh Rescue Mission's Gobbles- To- Go meals.
The organization plans to deliver about 750 meals Christmas Eve.
Anyone who would like to donate food, the Rescue Mission is located on Hargett Street in downtown Raleigh.
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