Wake County Schools moving forward with Juul lawsuit for marketing e-cigarettes to children

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Wednesday, July 21, 2021
WCPSS to sue Juul for marketing e-cigs to kids
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At Tuesday's meeting, the Wake County school board unanimously voted to move forward with litigation against e-cigarette maker Juul.

RALEIGH, N.C. (WTVD) -- The Wake County Public School System decided it will move forward with a lawsuit against e-cigarette maker Juul.

Juul is cited for marketing its products toward young consumers by using fruit and dessert flavored nicotine.

The company already agreed to pay $40 million to North Carolina and change its business practices. That agreement is the first of its kind in the nation, according to attorney general Josh Stein.

On Tuesday, Wake County School Board met to discuss multiple topics, one being Juul. The board unanimously voted to move forward with litigation against the company.


The school board recently floated the idea of suing Juul for marketing its products to children.

More than 100 school districts across the country have already filed similar lawsuits against Juul. If WCPSS decides to continue, it would be the first district in North Carolina to do so.

A national study recently showed that 41-percent of high school students had tried vaping--with many of those being enticed by the special flavored options.

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