In the Raleigh area, the restaurant on Wake Forest Road was doing a brisk business. People started lining up before 5 a.m. A manager told Eyewitness News that it was a little "economic stimulus" for the average hardworking person.
The only restrictions were customers had to eat in, and the meals were limited to "as supplies last," meaning when the restaurants run out of food, then the deal ends.
The Denny's chain said it expected an extra 2 million customers nationwide to come in and take advantage of the freebie. A spokesman said the company was hoping the exposure would help it win back some of the customers it's lost over the past 50 years.
"This free offer is our way of reacquainting America with Denny's real breakfast and with the Denny's brand," Chief Executive Nelson Marchioli said in a statement.