The store owner is already moving into a building at the intersection of Fayetteville Road and Highway 54.
This weekend it could be open for business, much to the chagrin of some parents.
"School buses are going back and forth, kids are going to start asking questions," parent Letitia Hill said.
The retailer will set up shop at the highly visible Streets at Southpoint area, which has some outraged while others don't seem to mind.
"They have a right to sell their products just like anybody else," Durham resident Randal Campbell said.
In a written statement, the store's general manager says: "The Adam & Eve Stores in the Triangle are not classified as 'adult' or 'adult entertainment' stores. A majority of our inventory consists of lingerie and apparel. We are legally permitted by the city of Durham to be located in this major retail area."
Despite its sexy merchandise, the store meets the zoning requirements.
Still, the city has fielded e-mails and letters from concerned residents fearful that children may get an eyeful as they pass by the lingerie retailer's display window.
"If my child says, 'mommy, what's Adam & Eve and he's five and 5-year-olds are reading now, that's a little too much," Hill said.
The owner promises the signage and displays will be tasteful and respectful. Adam & Eve is unveiling a new look similar to an upscale boutique. But new image or not, it is one addition to the neighborhood some residents say they could do without.
The business still hopes to open for business by next week.