A manager at the store told Eyewitness News that the ad was wrong, and the company wouldn't be honoring the price.
The Samsung TV was actually meant to be on sale for $1,699.
Best Buy says on its website that it will not to honor prices that are posted in error.
"Errors will be corrected where discovered, and Best Buy reserves the right to revoke any stated offer and to correct any errors, inaccuracies or omissions including after an order has been submitted and whether or not the order has been confirmed and your credit card charged," reads the website.
Customers told Eyewitness News that's not good enough and want to pay the $9.95 price.
"Even if it was a mistake, you should honor it for those of us that have been standing here since 9:15 this morning waiting to get this," said customer Latonya Bryant. "And if it was a mistake you correct that mistake and you don't patronize and go against your customers - the reason that you're in business anyway."
Best Buy apologized to customers. The manager of Fayetteville's Skibo Road location said the store was offering a 20 percent discount to customers who may have been misled by the ad.