Members of a women's rights group on NC State's campus described Max's work at best as despicable and at worst as illegal.
Students held a silent protest during the movie's preview at the university's student center.
The controversial film has drawn critics nationwide who called the movie offensive.
"Things like this are disguised in humor as comedy and there is nothing humorous about the degrading remarks you can see in the films trailer and the stories posted on his website," said Shannon Johnson with NC State's Women's Center.
Workers at the campus women's center said they were shocked by the movie's trailer-- one they said used sexist and racist phrases and perpetuates a rape culture.
"The actions described in the stories on Tucker Max's website is, according to NC law, would be defined as rape and other felony acts in NC," Johnson said.
Max told Eyewitness News before the showing that he was confused by the controversy.
"I really don't know why if you could explain it to me that would be awesome," Max said. "All I know I just write about drinking and hooking up and being a normal dude and I have sold a million books, so clearly people like my work and I don't know why some people are mad."
Max has also faced protesters in other stops along his 31-city bus tour.
He said he was aware of the unrest and just wanted students to give his film a fair shot.
"I think if you're skeptical or nor sure the best things to do would be go watch it and make up your own mind," he said. "There is no reason to listen to someone else, decide for yourself."
The showing sold out on Wednesday night and the university is considering donating the profits to a rape awareness campaign.