Kings paying for tattoos for fans featuring new logo

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Wednesday, April 27, 2016

Hopefully the Sacramento Kings don't change their logo again anytime soon.

After unveiling a new set of logos, the team said that it will pay for a limited number of people to get tattoos of the new look. The offer is good only on Wednesday at five area tattoo parlors.

Scott Moak, the Kings' public address announcer, posted video of fans lining up to get their Kings tattoos.

As with any good giveaway, it's a first-come, first-served deal. Those who get the free Kings ink are asked to tweet the results with the hashtag #NewEraOfProud.

Daniel Schmitt, 25, of Elk Grove, Calif., came to get one of the Kings new logos tattooed on his right leg. He already has the old logo tattooed on one of his wrists.

"It was a three-year battle to keep this team and I it's part of me," Schmitt said.

30-year-old Greg Boehl of Sacramento came to get the Kings new secondary logo (the lion with a ball) on the back of one of his calves.

"We have a love affair with this team and it runs much deeper than sport," Boehl said.

Schmitt and Boehl were contacted by the team who only told them there would be something new to put on their skin. Told the team would pay for it, both committed to getting a tattoo before even knowing what it was.

The logo change coincides with the Kings' opening a new arena in downtown Sacramento. Dubbed the Golden 1 Center, the $500 million development is scheduled to be ready for the start of the 2016-17 season.

The Kings hope for a new era after missing the playoffs the past 10 seasons. They fired coach George Karl after a disappointing 33-49 season.

ESPN's Darren Rovell contributed to this report.