Instead, the store says it is slashing prices across the board, and rewarding more shoppers.
"Only about one percent of our customers actually use coupons over 50 cents," said Kroger's Melissa Ramirez.
You wouldn't know that by looking at online comments that flooded Facebook after the store's announcement. There's an entire page devoted to "bring back doubles."
So how will no more double coupons affect your grocery bill?
"There's no worry about clipping all those coupons and leaving them at home," said Ramirez. "When you come into our stores, and you come into our register, and use our club card, you will automatically get the discounts."
Kroger operates 14 grocery stores in the Triangle.