Leaders led an enthusiastic crowd here at St. Joseph AME Church. They vowed to increase voter participation, and support civic involvement.
"We're not here to endorse any candidate," said N.C. NAACP Pres. Rev. Dr. William Barber. "We are here to endorse civil engagement."
That's what brought people like NCCU Law Professor Irving Joyner.
"A lot of people have just given up on voting and the political process and we need to re-energize them and re-motivate them, and re-inspire them to get them to come out," said Professor Irving Joyner.
The rally was also a public outcry against redistricting and proposed voter-ID requirements.
"The civil rights community will never turn back in advancing democracy and fighting for our civil rights," said Barber.
Activists proclaimed a path to a better life lies in the voting booth.
"Better life right here is at the ballot box," said the NAACP's Rev. Kojo Nantambu. "A better life right here is picking people that will represent our needs and concerns and make sure we have a better future."
In all, the NAACP hopes to register 40,000 people.