Some are calling it a new diet vodka and it just hit store shelves. There is one small thing though -- you can't technically call it vodka.
Ketel One is hoping to entice health-conscious people with its new 'Botanical.'
It's a new low-proof, low-carb, and in some cases, no-carb drink that has 30 percent alcohol by volume and is labeled 'made with vodka.'
However, real vodka needs to have at least 37.5% of alcohol.
Ketel One hopes the lower calorie count and zero carbs will help win over millennials who they say are trying to drink less. The price for Botanical starts around $25, which is about the same as traditional vodka.
'Diet vodka' could soon hit store shelves
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