The Cleveland Indians have officially demoted their Chief Wahoo logo to secondary status, owner Paul Dolan said Friday.
"We have gone to the Block C as our primary mark," Dolan told the Cleveland Plain Dealer on Friday. "Clearly, we are using it more heavily than we are the Chief Wahoo logo."
The Indians have been phasing back their use of the Chief Wahoo for years. The franchise removed it from the road cap in 2011 and from its home batting helmet in 2013. The logo, however, still has a home on the sleeve of the Indians' jerseys.
Despite its de-emphasis, Dolan said the logo will continue to be part of the Indians' plans moving forward. The home cap with the Chief Wahoo logo was the team's best seller last season, according to the paper.
"(We have) no plans to get rid of Chief Wahoo," Dolan told the Plain Dealer. "it is part of our history and legacy.
"We do have empathy for those who take issue with it. We have minimized the use of it and we'll continue to do what we think is appropriate."
Information from ESPN's Paul Lukas was used in this report.