The largest college shoe and apparel deal kicked off in earnest Tuesday, as Under Armour revealed its new Notre Dame football uniforms.
While the home and away uniforms are predictably more traditional, the uniform made for Notre Dame's Shamrock Series game against Purdue on Sept. 13 in Indianapolis is sure to draw a stronger reaction.
The home blue jersey for the game features gold shoulders and an angled gold stripe above the knees. A mosaic tile pattern borrowed from the floor of the rotunda building that features the famous golden dome has been used on the shoulders, the underlayer and the gloves.
More notably, the iconic gold helmet features the interlocking "ND" for the first time in the program's 127-year history. The helmet is also meant to match the texture of the dome.
Embroidered on the hem of the jerseys is "God, Country, Notre Dame," the famous phrase engraved into the stone on the door of the Basilica of the Sacred Heart on the school's campus.
Under Armour signed a 10-year deal worth $90 million with Notre Dame in January, the largest shoe and apparel deal in college history.
Some of the cost of the deal will be passed on to the consumer. The top of the line authentic jersey, which went on sale Tuesday morning, costs $199, the highest price of any jersey at retail this season.