CHAPEL HILL, N.C. (WTVD) -- It didn't take long for UNC student Luke Buxton to get confirmation he was on to something important.
"Garrison (Brooks) came up to me and he said, 'thank you for your team for the entirety of "Uncut" for asking me a question outside of basketball. It's the first time I've ever been asked a question not related to the sport I play,'" Buxton recalled.
Buxton and his partners were inspired to create the Uncut platform after sharing a class with a half dozen UNC athletes and seeing them present about social issues that were important to them.
"It was the first time as a longtime UNC fan that I saw these athletes talk about their values, their passions, their interests. Things they cared about outside of their sport," Buxton said.
Uncut was born soon after. The goal -- to give athletes an avenue to share their whole self. Their interests, their concerns, their story.
Nakeie Montgomery is a star Duke lacrosse player.
"It's important for athletes to understand that we aren't just athletes," Montgomery said. "You know, that, that's one of our talents, playing sports is definitely one of our talents, but that's not all we are. It's not all that there is to our name."
Montgomery's story of the village that helped raise him into the person he is today was the first piece released by Uncut's new Duke chapter.
READ MORE: Duke and UNC volleyball squads put rivalry aside on video promoting social justice
"I wanted to be the trailblazer and inspire other people to do the same and show other student-athletes that it's OK to be vulnerable and show who you are." he said.
Daniela Schneider helped bring Uncut to Duke. She'd had a similar notion before learning it was already in motion at North Carolina.
"Being a Tar Heel or being a Blue Devil is what's empowering about us coming together just because we are looking beyond the rivalry to realize that this is something that is going on with college athletes," she said.
There's an Uncut Boone now to tell Mountaineer stories at Appalachian State. The growth is proof positive of the need for athletes to expand the way in which they're perceived. Buxton is excited to watch the project take hold elsewhere.
READ MORE: 'Enough is enough': UNC coach Mack Brown posts anti-racism video
"As we continue to keep telling stories, it's just amazing to see the response of not only student-athletes supporting student-athletes, but student-athletes wanting to come forward and being inspired by other student-athletes to share their own stories," Buxton said.
Montgomery wants his fellow campus athletes to fully realize the power they can have.
"To allow the word athlete to be a muzzle to us is gravely discounting ourselves and our worth and our value," he said.
Uncut platform gives college athletes a voice beyond sports