Time Warner customers will pay three to five percent more this year and that has some customers shopping around.
"To me it's not worth it. Why are they charging more? They still have advertisers. Aren't advertisers paying for the airtime?" former Time Warner Cable user, Harriett West.
Brad Phillips with Time Warner Cable says they are shelling out more to give more, which gets passed along to customers.
"New programs, new services are added, that all goes into determining what the video cost is going to be," Phillips said. "The single most expensive part of what we do from the video part of our business is programming, and of that, sports programming is the highest cost of all."
Customers found out about the rate change on their November bill.
The rate changes will not affect everybody. Those with a discount or a special promotion, the rates will not change.