The board located where drivers get off Interstate 40 into Hammond Street headed towards downtown is titled "Charlotte's got a lot." It's an advertisement for Charlotte.
Apparently, the Queen City is recruiting Raleigh residents, so we set out to see what people here in the Capitol City think about it.
"I thought it was well done, it certainly makes sense from a marketing perspective why they're advertising and marketing here," said one resident who saw the billboard.
Last year, nearly 12.5 million people visited Raleigh and they spent $1.9 billion while they were here. Charlotte wants some of that business.
"We do some marketing advertising in the Charlotte area. Certainly in Greensboro, Virginia, in Eastern Carolina as well," said Dennis Edwards with the Raleigh Convention and Visitor's Bureau.
Call it a sibling rivalry.
"I think there always has been. I think there always will be," said Edwards.
"I was wondering why they would spend money with that here was my first thought," said another Raleigh resident who saw the billboard.
Charlotte's visitor's bureau has a bigger budget than Raleigh's. So we have to rely on good reviews from things like the Bluegrass Festival to spread the word that Raleigh's got a lot too.
"It'd be nice to see some Raleigh's got a lot in Charlotte next time I go there," said a resident.