The parents of Michael Morones say the boy tried to kill himself after being bullied because of his love of the cartoon "My Little Pony".
Tuesday morning, an ambulance transported Michael, along with his mother, to Levine Children's Hospital in Charlotte.
A family spokesperson told ABC11 that the hospital has some of the best specialists in the state to treat the type of brain injury that Michael suffered.
While Michael's hospital bills mount, the movement to help pay them is becoming widespread. Now, tattoo studios across the country are stepping in.
"It's kind of amazing," said Joselyn Alford, a tattoo apprentice at Revolution Ink, in Leesville, La. "I mean people want these tattoos like left and right."
At Revolution Ink, My Little Pony designs are all the rage.
"This story will live on forever in our tattoos," said Alford.
The tattoo movement, originally started by a man in Texas, was spawned by what Morones' parents describe as constant tormenting from his classmates because of his love for "My Little Pony".
That led the 11-year-old to hang himself off the side of his bunk bed a little more than a month ago.
"No one's going to mess with him anymore because he likes My Little Pony," said Alford. "Because you know what? Motorcyclists and bad boys, even tough girls, around the world, are teaming up."
They are teaming up with more than just ink. The shop in Louisiana isn't alone. It along with others are using profits to raise money for the Michael Morones Foundation to help pay for his medical care and raise anti-bullying awareness.
"I think more than anything, we're saying, 'Man we stand behind you, and we're not going to put up with it anymore,'" said Matt Powell, a piercer at Revolution Ink. "No one should have to feel like they don't belong here anymore on this earth because of a TV show."
The family told ABC11 they are working with between 25 and 30 tattoo studios across the country including several here in North Carolina.
Wednesday, the » michaelmorones.org website will go live with a page that features those studios.
All of the proceeds going to what will at this point be life-long medical care for the 11 year old.