A half dozen people are camped outside the Best Buy store in Brier Creek. Some of them have been there since Tuesday night. For some it's become an annual holiday tradition.
"We are waiting/camping out for Black Friday and the sale and everything," said shopper C.J. Henriquez. "We wait for it every year. We've been doing it for a while. We've been coming to Best Buy for the last several years. It's just a yearly opportunity. We just take out time for it."
Henriquez estimated that his family saves about $1,000 on electronics by braving the cold weather and endless hours.
Meanwhile, Ashley Esteban showed up for the first time this year.
"I've been here since yesterday at 10 p.m., and the only hard thing about it is the temperature," said Esteban. "Last night, it was pretty cold. I don't know how I slept through it but I tried."
Some shoppers tried to occupy themselves with a little football, or simply warming up by a kerosene heater. It's not just the deals that keep them coming back.
"The deals are what motivates me," said Henriquez. "But the experience helps it go easier."